About us
The teamwork behind the magic
Jorge Rodríguez
Partner CEO
Partner of los rethinkers, business and government consulting. Creator and former director of MIDI and MADE, Master in Research for Design and Innovation at ELISAVA- Pompeu Fabra University. Creator of the MIDI Innovation System, and the Trendslab research method.
Partner and active member of AlgoBuenoStudio, ABAC, and member of the board of the Artehoy Foundation in Colombia.
Currently researching Post-institutional Learning and Education and Culture Design and Management in Organisations
Daniel Zentgraf
Partner CFO
Partner and active member of los rethinkers, AlgoBuenoStudio, ABAC, and board member of the Artehoy Foundation in Colombia.
Former Academic Manager for the MIDI and MADE Masters Programs at ELISAVA (U. Pompeu Fabra). Photography Production at IED, and Photocircuits in Barcelona.
Currently, one of the partners of los rethinkers, a business and government consultancy. Sound Creator, and professor for more than 15 years
Mercedes Otegui
Project Assistant
Responsible for digital management.
Currently, he creates our strategies for improving our user experience, develops community, and designs marketing strategies for our brands. Graphic and interior designer from ORT University Uruguay, Masters in Coolhunting and Design Thinking in Elisava and currently student of Master in Desing Research in BAU Barcelona.
Global network
Contact
Let's get in touch!
C/ Jaume I, 34 Sant Boi de Llobregat, 08830 Barcelona Spain