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Behavior Design: a method for ethical influence
Behavior design is the practice of using design to shape or influence human behavior. It argues that human behavior and/or decisions are...
Cocreando nuevas experiencias
Para dar inicio a la etapa de ideación, realizamos una sesión de cocreación en la que participaron 5 personas con diversos perfiles que...
¿Quiénes son los clientes y usuarios CUPRA?
Para poder mapear los diferentes usuarios relacionados con nuestro proyecto, comenzamos un proceso de investigación enfocado en los...
Conociendo otras experiencias
Durante la investigación investigamos 27 referentes, tanto del sector automotriz como de otros sectores, que nos pudieran servir de...
Playful thinking: how to create a fun experience for our customers
How can we use playfulness in our project? Play is a deep human desire. As we learned in class, games, and play engages the user with...
Knowing each other through a screen
Gamification is not just playful interactions, but involves use of game designs inregular task and problems for solutions. The user(s)...
No more b̶o̶r̶i̶n̶g̶ waiting
Play is about engagement, about making people ‘happier’, connecting them, help them improvise, inspire them… So when we were asked ‘How...
Making a Drone Service Playful
If we could put all the games in the world together, how many games would there be for children and how many games would there be for...
Cupra Way: The perfect playlist
Based on the research, we identified various problems and needs of CUPRA customers and fans, among them here are the ones we highlight...
