Internet's depth

Project Management

For the Project Management classes we filled out the canva that helped us focus and organize our minds. We defined clear objectives of the challenge, phases of the project, purpose, stakeholders but also our constraints or risks.

Ethnography

During Carla’s classes, we looked at the different approaches through which we, as researchers, could find valuable information regarding consumers, neighbors, tourists, etc. Through observation, active listening, empathy, curiosity and genuine interest in people’s needs, frustrations, attitudes and perceptions.

We went to Placa Reial in order to collect data by observing human interactions in social settings and activities, occurring in a very crowded context. “Why and how people behave, rather than just what”. There, we applied methods such as: video recording, use of pictures, mystery customers in bars and restaurants.

This helped us practice spontaneous as well as professional primary techniques like context shadowing, etc.

Nethunting

1. Brandwatch

We were learning about Nethunting and we created a script of a query for our search in Brandwatch. This is a platform for researching every corner of the internet. It took us a while to create it but we are really curious about the results!

(transparency OR clarity OR opacity OR policy OR scandal OR regulation OR NGO OR impact OR "money laundry' OR corruption OR sustainability OR ethical OR “human rights” OR “workers rights” OR worker* OR “labour rights” OR “animal rights” OR “animal products” OR Economy OR traceability OR tracking OR visibility OR blockchain OR responsible OR green OR greenwash OR friendly OR “environmentally friendly” OR vegan* OR eco OR “eco footprint” OR footprint OR emission* OR pollution OR CO2 OR climate OR certification OR “mix blends” OR “mix blend” OR toxic OR dyes OR dies OR “raw materials” OR supplier OR manufactur* OR suppl* OR distribut* OR consumer OR “mindful consumption” OR consumption OR awareness OR “after life” OR recycle* OR thrift OR “second hand” OR used OR vintage OR repair* “fiber use” OR longevity OR circularity OR social OR report OR performance OR "after life" OR OR labels OR glocal OR circular OR plastic OR VR OR Virtual OR meta OR digital)

NEAR/15 (cloth* OR fashion OR garments OR “fast fashion” OR pants OR shirts OR shoes OR footwear OR accessories OR brand* OR textile* OR “supply chain” OR supply OR retail OR “retail clothing” OR fabric* OR apparel OR leather OR polyester OR wardrobe OR "slow fashion" OR 'wool')

NOT (Food OR "Food security" OR Farming OR Vegetarian OR "Food Waste" OR "Fast Food" OR "Gluten Free" OR "Animal Cruelty")

2. Google tools

We then explored some tools regarding research and trend studies, such as Google Trends and Advanced Google Search. There we explored different terms related to the fashion/ textile industry, in Spain, filtered by categories such as: transparencia, sustentabilidad, artesanal, responsabilidad.

Also, we searched for “second hand clothing”, “used clothes”, “recycled clothes” trend searches worldwide. There we noticed different things:

Second hand clothing searches mostly have to do with shops and stores in countries such as Canada, Mexico, Russia, Brazil, etc.
In “used clothes”, people are searching “where to send used clothes” in pretty much the same countries, but when it came to “where to buy used clothes”, many different countries in Africa appeared.
“Recycled clothes” was a term that only appeared in basically 1st world countries.