Personas

With so much information collected and a deeper understanding of our customer, it’s time to wrap up everything and connect it with our project. We have created five personas which will help us develop a new strategy to Jupiter.

Personas are fictional characters that are created based on research that represent the different user types that use the product or service our client is providing. Creating personas helps us understand the user’s needs, experiences, goals, and behaviors. We were able to recognize that different people have different needs and expectations, and we can help identify with the user that we are designing for. Personas make the design task less complex and helps guide the ideation process in achieving the goal of creating a good user experience for the target user group.